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This link is shared courtesy of Judy Anderson. The blog post “5 Secret Nonprofit Donor Retention Action Strategies” by Claire Axelrad on Clairification emphasizes the importance of maintaining emotional connections with donors. It criticizes the overuse of jargon and highlights the high cost and inefficiency of acquiring new donors without retention efforts. Axelrad urges nonprofits to focus on long-term donor relationships instead of treating donations as mere transactions, advocating for a more thoughtful and human approach to donor retention.