Connecticut Land Conservation Conference

March 22, 2025

Frank Center for Public Affairs,
238 Church Street, Wesleyan University, Middletown

Home > Conference > B.11 Unlocking Donor Loyalty Through Strategic Communications

Workshops

B.11 Unlocking Donor Loyalty Through Strategic Communications

Room: TBD
Intro Level, Intermediate Level, Advanced Level

In today’s era of over-abundant media, it’s easy to fall into the trap of “spewing” messages broadly rather than targeting specific audiences. However, there’s at least one group where this approach falls short: your members and donors. In this workshop, we’ll delve into the types of communication that donors respond to when they give money. Messaging that engenders loyalty. From crafting compelling thank you letters to creating engaging newsletters, impactful social media, and captivating videos, we’ll explore various avenues for effectively reporting on donor impact. There will be plenty of opportunities to exchange tips and tricks, ensuring you leave armed with the strategies you need to truly inspire your organization’s supporters. Join fundraising and direct mail expert David Allen, Development for Conservation, in unraveling the secrets to donor communication and revolutionize your game to raise more money.

Presenter(s)

Resources and Handouts

Clcc Handclap

“CLCC’s annual conference is like Woodstock for Connecticut’s land conservation community. It’s an opportunity to foster connections, get inspired, and celebrate our collective accomplishments”

- Pete Govert, Executive Director, East Haddam Land Trust


Previous Conferences

Interested in reading about past conferences? Check out past years' conference wrap-ups…