Connecticut Land Conservation Conference
March 22, 2025
Frank Center for Public Affairs,
238 Church Street, Wesleyan University, Middletown
Workshops
C.12 Irresistible Fundraising Appeal Letters
Writing good letters is fundamentally different than writing letters that raise more money. Just like writing skills for many other technical purposes, there is a science to writing fundraising letters. Join fundraising and direct mail expert David Allen, Development for Conservation, and explore what works and what works better when writing appeal letters. We’ll talk about how letters and email are different. And we’ll work through several helpful examples. The science may be hard to believe but the steps are easy to implement. If you follow them, your appeal letters will raise more money.
Presenter(s)
Resources and Handouts

“CLCC’s annual conference is like Woodstock for Connecticut’s land conservation community. It’s an opportunity to foster connections, get inspired, and celebrate our collective accomplishments”
- Pete Govert, Executive Director, East Haddam Land Trust
Previous Conferences
Interested in reading about past conferences? Check out past years' conference wrap-ups…