Connecticut Land Conservation Conference
March 22, 2025
Frank Center for Public Affairs,
238 Church Street, Wesleyan University, Middletown
Workshops
A.11 Fundraising Basics (If You Don’t Know This Stuff, You Should)
If you are new to fundraising or just feel like a refresher in the basics would be helpful, this workshop is for you. We’ll start with four basic paradigms that will help you orient yourself to fundraising success, we’ll review four systems that should be addressed by almost every fundraising program, and we’ll talk about the science (fundraising is also an artform). We’ll cover membership systems, appeal letters, Donor Circles, major gift development, capital campaigns, events, donor strategies, planned giving, and more to give you the tactics you need to better engage with people and raise more money – and all through a 101 lens. This workshop is appropriate for staff and volunteers who want a very basic overview of how to think about fundraising and how to build a program from scratch.
Presenter(s)
Resources and Handouts

“CLCC’s annual conference is like Woodstock for Connecticut’s land conservation community. It’s an opportunity to foster connections, get inspired, and celebrate our collective accomplishments”
- Pete Govert, Executive Director, East Haddam Land Trust
Previous Conferences
Interested in reading about past conferences? Check out past years' conference wrap-ups…