Connecticut Land Conservation Conference

Tentatively scheduled for March 22, 2025

Home > Conference > Using Print and Digital Media to Build Awareness and Connection to Your Land Trust


Using Print and Digital Media to Build Awareness and Connection to Your Land Trust

Room: Fayerweather 108
Intro Level, Intermediate Level, Advanced Level

This comprehensive workshop is divided into three parts, focusing on leveraging media and digital platforms to enhance the visibility and community engagement of land trusts. Initially, Janine Sullivan-Wiley will guide an interactive session on fostering collaborative relationships with local newspapers, sharing strategies for generating community-resonant stories to elevate awareness of land trusts. Following, Beth Sanford will discuss crafting compelling digital content for websites, social media, and e-newsletters to captivate donors and the local community, emphasizing efficient content planning with minimal resources. The workshop concludes with a group discussion led by Janine and Beth, offering personalized strategies for implementing these media and digital content approaches, tailored to each land trust’s resources and current digital footprint. Participants will leave this workshop with actionable insights to boost their land trust’s profile, regardless of their starting point.


Beth Sanford, Board Member, New Canaan Land Trust

Janine Sullivan-Wiley, Board Member, Middlebury Land Trust

Resources and Handouts

Clcc Handclap

“CLCC’s annual conference is like Woodstock for Connecticut’s land conservation community. It’s an opportunity to foster connections, get inspired, and celebrate our collective accomplishments”

- Pete Govert, Executive Director, East Haddam Land Trust

Previous Conferences

Interested in reading about past conferences? Check out past years' conference wrap-ups…