Select

A powerful photo can do more than words alone — and this guide from Community Consultants and W Design shows you how to capture and select images that connect. Packed with tips for framing, lighting, and emotional impact, it’s designed to help nonprofits build a strong photo library for newsletters, websites, and outreach. Ideal for land trusts looking to elevate their storytelling through images that resonate and inspire.

Want your newsletter to inform, inspire, and actually get read? This practical guide from Community Consultants and W Design breaks down design principles and layout tips to help you create visually compelling, easy-to-navigate newsletters. From grid layouts and font choices to color contrast and white space, it covers everything you need to elevate your print or digital publication. A go-to resource for land trusts looking to boost their communications game.

Want your presentations to be truly inclusive? This comprehensive guide outlines best practices for creating and delivering presentations that accommodate all learners and attendees, including those with disabilities. From slide design and font choices to alternative text, captioning, and virtual delivery tips, this toolkit is packed with actionable advice. A go-to resource for land trusts and presenters aiming to make every audience feel welcomed and included.

If you own land and want to see it protected forever, this guide outlines the key conservation tools and financial options available to you. From conservation easements to land donations and bargain sales, this resource explains how landowners can work with land trusts to protect natural beauty, wildlife habitat, and working lands for future generations. Perfect for landowners, attorneys, and conservation advocates, this guide provides clear, accessible information to help you make informed decisions about protecting the land you cherish.

This CLCC-produced resource provides a clear overview of what land trusts do, how they operate, and why they matter, making it a great introduction for landowners, board members, volunteers, partners, and the public. Whether you’re explaining your mission to a new audience or strengthening your outreach efforts, this guide helps convey the vital role land trusts play in safeguarding natural and working lands.

Well-designed signage helps land trusts guide visitors, protect natural resources, and reinforce stewardship values. The CLCC Signage Library provides examples of trail markers, boundary signs, property rules, and policies on dogs and leash use—ensuring clear, consistent messaging across conserved lands. Whether you’re creating new signs or updating existing ones, these templates and examples offer inspiration for welcoming, informative, and durable signage that enhances visitor experience and supports land protection goals.

Land conservation isn’t just about protecting nature—it brings economic, environmental, and community benefits that enhance quality of life. The resources compiled below outline the many ways open space contributes to clean water, climate resilience, recreation, public health, and local economies. Whether you’re advocating for conservation funding, engaging your community, or strengthening your land trust’s messaging, these resources provide compelling facts and insights to support your efforts.

This resource illustrates the importance of crafting donor-centered content that aligns with the values and motivations of your audience. It highlights strategies to evoke emotion and establish meaningful connections with donors through your communication. Land trusts can use this guide to enhance their appeals, newsletters, and other outreach materials, ensuring messages resonate deeply and inspire action.

Communicating about climate change can be challenging, but it’s essential for building support and inspiring action. This resource from the Land Trust Alliance and Open Space Institute offers practical strategies for land trusts and conservation leaders to discuss climate issues in a way that resonates with diverse audiences. Learn how to frame messages effectively, connect with shared values, and focus on solutions to engage your community and stakeholders in meaningful climate conversations.

Land trusts around the country provide access to nature, offering a valuable service to people in the form of health and wellness benefits gained from being outdoors. These benefits are well documented, from better overall health through exercise to reducing stress levels in the calming presence of nature. But land trusts need to ask: “Who are we leaving behind?” This guide addresses that question with regard to one group — people with disabilities — and provides practical ideas for incorporating inclusion into your land trust’s programming and organizational culture.

Ensuring your land trust’s communications are inclusive and accessible is essential to reaching broader communities and fulfilling your conservation mission. This guide provides practical strategies for creating content that is welcoming and usable for people with disabilities, including tips for writing clear, descriptive trail guides, making websites accessible, and using inclusive language. By applying these principles, your land trust can help ensure that the benefits of nature and conservation are accessible to everyone, enhancing engagement and building meaningful connections across diverse audiences.

Quality storytelling helps your land trust connect with communities, inspire action, and highlight the importance of conservation. This webinar from CLCC’s Conserving Land by Staying Connected series guides you through the essentials of creating engaging videos using just your smartphone. You’ll learn practical tips for shooting professional-quality videos, discover user-friendly video editing platforms, and get advice on how to effectively share your videos online. Empower your land trust to better showcase its mission and amplify your conservation impact on Facebook, Instagram, and beyond.