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Donor-Centered Writing: A Venn Diagram Approach

This resource illustrates the importance of crafting donor-centered content that aligns with the values and motivations of your audience. It highlights strategies to evoke emotion and establish meaningful connections with donors through your communication. Land trusts can use this guide to enhance their appeals, newsletters, and other outreach materials, ensuring messages resonate deeply and inspire action.

Thanks to Judy Anderson of Community Consultants, for sharing this resource.