Connecticut Land Conservation Conference

March 23, 2024, Wesleyan University

Usdan Center, 45 Wyllys Avenue, Middletown

Home > Conference > Building a Donor-Centric Major Giving Program

Workshops

Building a Donor-Centric Major Giving Program

Room: TBD
Intermediate Level

Our workshop is targeted to philanthropy staff, board members, organizational leaders and land trust staff that would benefit from tips on how to build a high-performing, major gift program, focusing on individuals. For years, land trusts have largely relied on foundations and a handful of loyal, repeat donors for support. The strength of any mature development program, however, requires consistently identifying and qualifying new prospects, moving current donors through the fundraising cycle with careful attention to stewardship, and ensuring a robust annual giving program to support and refresh the donor pipeline. Philanthropy Squared will show you the most strategic ways to grow your annual fund, how to launch a mid-level donor initiative, and how to create a successful major gift program. As part of the discussion, we will explore prospect research, effective donor strategies, the need for consistent cultivation and stewardship, and how and when to launch a capital campaign.

Presenter(s)

Peter Jones, Senior Advisor, Philanthropy Squared

Betsy McGean, Senior Advisor, Philanthropy Squared

Resources and Handouts

Clcc Handclap

“CLCC’s annual conference is like Woodstock for Connecticut’s land conservation community. It’s an opportunity to foster connections, get inspired, and celebrate our collective accomplishments”

- Pete Govert, Executive Director, East Haddam Land Trust


Previous Conferences

Interested in reading about past conferences? Check out past years' conference wrap-ups…