Building a Donor-Centric Major Giving Program
Our workshop is targeted to philanthropy staff, board members, organizational leaders and land trust staff that would benefit from tips on how to build a high-performing, major gift program, focusing on individuals. For years, land trusts have largely relied on foundations and a handful of loyal, repeat donors for support. The strength of any mature development program, however, requires consistently identifying and qualifying new prospects, moving current donors through the fundraising cycle with careful attention to stewardship, and ensuring a robust annual giving program to support and refresh the donor pipeline. Philanthropy Squared will show you the most strategic ways to grow your annual fund, how to launch a mid-level donor initiative, and how to create a successful major gift program. As part of the discussion, we will explore prospect research, effective donor strategies, the need for consistent cultivation and stewardship, and how and when to launch a capital campaign.
Resources and Handouts
“CLCC’s annual conference is like Woodstock for Connecticut’s land conservation community. It’s an opportunity to foster connections, get inspired, and celebrate our collective accomplishments”
- Pete Govert, Executive Director, East Haddam Land Trust