De-Mystifying the Capital Campaign
Post pandemic, many land trusts have invested in strategic planning and how they can build back stronger and meet the needs of the many people who discovered hiking and land trusts for the first time. Some plans require significant investment beyond what can be accomplished through annual fundraising efforts; leaving both land trust staff and board members questioning how to fund them. Many assume that capital campaigns are primarily for larger organizations or exclusively for building projects. That’s not necessarily true; many campaigns are being launched in creative ways to build for the future. And some even include an endowment option. They are successful because donors today have a greater understanding of the need to address potential opportunities. It is our hope that after this presentation land trusts will better understand what goes into a campaign and how they can use a campaign to raise the funds for significant investments in their nonprofit.
Resources and Handouts
“CLCC’s annual conference is like Woodstock for Connecticut’s land conservation community. It’s an opportunity to foster connections, get inspired, and celebrate our collective accomplishments”
- Pete Govert, Executive Director, East Haddam Land Trust